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Top Tips - How to Wash and Care For Your Towels

Caring for your towels: Machine wash at 40 degrees and tumble dry at a temperature not exceeding 60 degrees Celsius.


Use a quality washing powder in the correct quantity. The majority of washing powders contain optical brightening agents which are great for white towels but leave coloured towels looking dull! Try and use a washing powder that does not contain these or wash your white and coloured towels separately. To avoid wear and tear during washing, avoid increased loading, longer cycles, stronger agitation, stronger detergents, higher temperatures and bleaches. Wash towels at 40 degrees Celsius as this will ensure that most bacteria are eliminated. Higher temperatures will damage the cotton and reduce the lifespan of the towel. 


Most people don’t know this, but fabric softeners are not recommended for towels as they can reduce their absorbency. Fabric Softeners leave a fine coating on fibers that reduces absorbency and increases the risk of pulled threads. Softeners are best used only when towels have become a little hard. If you feel you have to use a fabric softener, use very little.

Please note:  New towels should always be washed before use to remove the excess fabric softener remaining from the dying process.


Tumble drying towels at a reduced temperature not exceeding 60 degrees Celsius is the best way to ensure a fluffy, soft towel. If you choose to dry your towels on a washing line, don't leave them in the sun for too long as this might fade the colours and make the towel hard (air drying in the shade is preferable). 


Most store-bought products are sufficient to remove stains. Remember to act quickly to try and remove as much of the stain as possible before it is absorbed. Exercise caution when removing stains from coloured towels as certain chemicals can affect the towel colour. 

A common complaint about towels is the discoloration of towels in patches. This has been shown to be due to contact with various active ingredients in certain soaps, hand sanitizers, toothpastes and skincare products. Always make sure your skin is product-free before using the towel. White towels are less likely to discolour after coming into contact with these substances.



Store your towels in a well-ventilated linen cupboard, or neatly stacked up in your bathroom. Never put damp towels in a cupboard as mildew grows on damp cotton, causing holes and deterioration. Keep your towels smelling beautiful by adding a bar of scented soap to the bottom of the pile of towels.

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