Proudly South African. Proudly family-owned.
Whitehouse and Continental Linen are proudly South African, family-owned and family-run, with 83 years of experience in the linen trade. From the beginning, our business was built on a simple but powerful promise: cut out the middleman, source the best quality the world has to offer, and pass the savings on to our customers.
That same promise still guides us today. From our stores and buying teams to the machinists on our South African production floor, every part of our business works together to deliver trusted quality, excellent value and everyday luxury for less. It is Hilly’s original dream, carried forward by the family and the people who make it possible.
Global sourcing. Local production.
We source directly from leading textile factories around the world and manufacture many of our products in our own South African facility. This gives us the best of both worlds: access to world-class fabrics and manufacturing expertise, combined with hands-on local quality control and cost efficiency. By working closer to the source and producing locally where possible, we’re able to keep prices low while still delivering the comfort, quality and value our customers expect.
World-class sourcing
World-class sourcing is at the heart of how we deliver luxury for less. We buy direct from major textile manufacturers internationally, giving us access to the same quality standards trusted by leading linen brands around the world. By removing unnecessary layers of markup and working closer to the source, we’re able to bring you beautifully made bedding, towels and home textiles at prices that make everyday luxury more accessible.
Made in South Africa
Many of our products are made in our own South African production facility, giving us hands-on control over quality, materials and finishing. By manufacturing locally, we support South African jobs, strengthen local industry and keep our supply chain close to home. It’s one of the ways we deliver trusted quality, excellent value and products made with care, right here in South Africa.
The widest range. Best quality. Unbeatable value.
Our range covers everything you need to furnish a home, sourced and priced the way Hilly always intended.
Spreading the love
Giving back is part of how this business has always been run. Through our Whitehouse & Continental Linen Cares initiative, we support local charities and community organisations across the country.
