Towels 101 - How to choose, wash & care for your towels
The GSM Scale
Lower gsm dries faster. Higher gsm feels thicker and more luxurious. It all depends how you'll use it.
Choose your perfect towel
Quick-drying, budget friendly
Cotton Bay - 420gsm, quick-drying and practical for everyday use.
Busy family bathroom
Barcelona - midweight 510gsm, soft but dry by the next shower.
Guesthouse or B&B
Hotel Luxe - 480gsm or 600gsm, woven for frequent washing.
Luxurious bathroom
Egyptian Cotton Zero Twist - 530gsm, our plushest Egyptian cotton weave.
Everyday luxury, built to last
Luxury Egyptian Cotton - 580gsm, our easiest-care Egyptian cotton, softer with every wash.
Spa feel, or a gift
Monaco Signature - 700gsm zero twist, the softest we make.
Twist - why some towels are fluffier
Twist is how tightly the cotton fibres are spun into yarn. Think of a rope: twist it tightly and it's hard and strong; barely twist it and it stays loose and soft.
Zero twist
Zero twist
Untwisted fibres, so the towel is plush, fluffy and highly absorbent. Wants gentler care, and sheds a little fluff in the first few washes - that's normal.
Low twist
Low twist
Soft but more structured - less fluffy than zero twist, and far more practical for a family bathroom.
High twist
High twist
Firmer and denser rather than fluffy, because it's woven to survive frequent hot washing.
Cotton, Egyptian cotton, and why no microfibre
Every towel we sell is 100% cotton - soft, breathable, highly absorbent and comfortable against skin. What changes is the kind of cotton and how the yarn is made.
Why we don't sell microfibre towels. They're light and quick-drying, but they're built for function rather than comfort. We'd rather give you cotton's natural softness and absorbency - luxury for less.
Washing & care
