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Order lead time is approximately 3-5 working days

Care Guide - Caring For your Linen and Towels


Our products need to be cared for in the correct way in order to ensure longevity.


Wash at 40°C with a mild detergent and fabric softener. It is best to hang linen out to dry, but you can tumble dry on a medium heat. Use a hot iron, and iron while slightly damp.

Bed linen should be washed at least once a week, especially if slept in every night. Our bed linen is not pre-shrunk and may seem slightly too big before the first wash. All our linen is made from 100% cotton percale with a 200 or a 300 thread count. Please take care when washing as too high a temperature can cause excessive shrinkage. We recommend that all our linen be washed at a temperature no higher than 40°C. We recommend using a fabric softener in your wash, as it keeps the fibres soft and smooth and makes ironing easier. Tumble Dry at a warm temperature, but do not leave the linen until it is bone dry, take it out while it is still slightly damp. Take care as too high a temperature will cause excessive shrinkage. For best results when ironing, iron your linen while still slightly damp. Remember to stretch and re-shape the linen from corner to corner before allowing to dry properly.



Caring for your towels: Machine wash at 40 degrees and tumble dry at a temperature not exceeding 60 degrees Celsius.


Use a quality washing powder in the correct quantity. The majority of washing powders contain optical brightening agents which are great for white towels but leave coloured towels looking dull! Try and use a washing powder that does not contain these or wash your white and coloured towels separately. To avoid wear and tear during washing, avoid increased loading, longer cycles, stronger agitation, stronger detergents, higher temperatures and bleaches. Wash towels at 40 degrees Celsius as this will ensure that most bacteria are eliminated. Higher temperatures will damage the cotton and reduce the lifespan of the towel. 


Most people don’t know this, but fabric softeners are not recommended for towels as they can reduce their absorbency. Fabric Softeners leave a fine coating on fibers that reduces absorbency and increases the risk of pulled threads. Softeners are best used only when towels have become a little hard. If you feel you have to use a fabric softener, use very little.

Please note:  New towels should always be washed before use to remove the excess fabric softener remaining from the dying process.


Tumble drying towels at a reduced temperature not exceeding 60 degrees Celsius is the best way to ensure a fluffy, soft towel.  that delivers a soft, fluffy towel. If you choose to dry your towels on a washing line, don't leave them in the sun for too long as this might fade the colours and make the towel hard (air drying in the shade is preferable). 


Most store-bought products are sufficient to remove stains. Remember to act quickly to try and remove as much of the stain as possible before it is absorbed. 


Store your towels in a well-ventilated linen cupboard, or neatly stacked up in your bathroom. Never put damp towels in a cupboard as mildew grows on damp cotton, causing holes and deterioration. Keep your towels smelling beautiful by adding a bar of scented soap to the bottom of the pile of towels.